The Coaching Platform With An AI Assistant Built In
Your clients talk.
Your AI logs.
You coach.
Clients log every meal by voice or text. The AI reads every diary so you don't have to, flags who's slipping, and keeps the numbers honest. Run one client or five hundred from one screen — on the web and in the app.
How It Works
Three moving parts. None of them are you doing data entry.
They talk
"200 grams of chicken and rice." "Meal 2." "Weighed 224." Logged — with the real label serving size, not a guess.
AI reads
Every diary, every day. Who missed protein three days running. Whose weight stalled. Who hasn't logged since Tuesday.
You coach
Send a plan, adjust a target, log for a client who's travelling. The judgement stays yours. The busywork doesn't.
Your brand
Your name, logo and colours on your coach page, your client views, your payment page. Get paid through it.
For Coaches
Pick your level.
Become a coach
- Your own coach page and link
- Up to 3 clients
- AI logging for every client
- Weekly client summaries
- Get paid through your page
Run your roster
- Everything in Starter
- Up to 25 clients
- Log for clients who grant access
- Plans, check-ins and documents
- Your brand on every client page
- 2,000 AI messages a month
Run a coaching business
- Everything in Coach
- Up to 500 clients
- Full history and analytics
- Featured placement eligible
- 10,000 AI messages a month
Client seats are always free — your clients never pay Lifemaxin to be coached by you. Botsburg CRM and email bundles available on Coach and Pro.
Become A Coach
You don't need a following. You need a system.
Everything a coaching business needs is already built — the app your clients use, the AI that reads their diaries, the page you get paid on. Bring three people who trust you. Start free. Pay when they do.
Set Up My Coach PageHere To Train?
Everything below is free.
MacroMeter
Scan any barcode, log by voice, track every macro. Reads the real label serving.
FreeMeal Plans
Six evidence-based plans plus the Founder's Protocol — what Moe actually eats.
FreeGoal Roadmaps
Six routes to six bodies, with honest timelines.
20 free / moTalk To The AI Coach
Ask it anything, log by talking. Limited for individuals — unlimited through your coach.
Shop
Clean fuel.

The Founder
Built by a coach who got tired of reading diaries.
Lifemaxin started as a standard — a refusal to settle for average. It became a platform when Moe realised the thing holding every coach back wasn't knowledge. It was the hours.
"You don't need a new life. You need to maximize the one you already have."See What Moe Eats
Early Access
Founding coach spots are limited.
The first 100 coaches lock founding pricing for life. Leave your email and we'll open your account.